Don’t let the accent fool you, Jersey Couture is different

When I first heard that there was going to be a new show on Oxygen called “Jersey Couture,” I was sure this was going to be a younger version of “the Real Housewives of New Jersey.”  Great, more wealthy psycho Jersey snobs get more airtime.  At least that’s what I thought.

The good news is, I was wrong about the characters on the show.  While they may have the thick Jersey Italian accents, they seem to actually be good-natured, hard-working people.  The family business is “Diane and Co.,” a couture dress boutique in Freehold, NJ.  The girls, Kimberly and Chrissy (along with their mother,) are extremely hands-on in their boutique and their hard work seems to be paying off.  The clientele at Diane & Co. are abundant and loyal.  This show is not just filled with a bunch of rich ladies who are living off of their seven-figure divorce settlement.  The ladies of “Jersey Couture” are driven, big on family values and from what I can tell in the first episode, pretty down to earth.  Unfortunately, the bad news is, that’s the only good thing I can say about the show.

I get why the people at Oxygen thought this would be a good idea for a show.  Loud, sassy, and of course tan Jersey natives have become a TV gold mine.  “Cake Boss,” “Jersey Shore,” “The Real Housewives of New Jersey,” and “Jerseylicious” are just a few of the shows that prove the theory that cameras + Jersey natives= TV Gold.  And there’s no denying that the ladies of “Jersey Couture” have that same in your face sass that has worked for all these other shows.  But there’s not enough going on here to make a good television show.

The show watches the ladies help women pick out their perfect prom, wedding guest, party guest or sweet 16 dress.  Trying on different dresses and getting feed back is entertaining for a few minutes, but once the right dress is found, there’s not much more to do than say “that looks nice” and wait for something else to happen.  If you don’t like shopping or fashion, it’s not entertaining at all, but I like both so for a few minutes, I was entertained.

The other elements of the show seem set-up and forced.  Chrissy was trying to put together a charity fashion show and mom was preventing her from adding a nice red dress and pushing her to add “the booty-pop” dress.  (By the way, if you don’t like the term “booty-pop” then you will not be able to sit through an episode of this show.  Not only is it used to describe dresses but there is a constant singing of the phrase.)  Chrissy was overwhelmed with work and the fashion show and her family was a mix of adding to her stress (her brother tried to bail on DJing the fashion show) to being sympathetic (everyone ends up supporting her in the end.)

The previews for the season seem to have a lot of set-up elements.  The girls go to fashion week, the girls have a crisis, the girls fight… there’s not a whole lot going on here other than the situations that producers have clearly put them in.  And while the characters are likable and respectable, I’m not sure it will be enough to hold onto an audience.  Part of what makes shows like “Jersey Shore” and “The Real Housewives of New Jersey” so popular is that the characters are so wacky and crazy, that you’re essentially watching just to see what they are going to do next.  They don’t need to be forced into a situation, they are the situation (no pun on that one Jersey Shore cast member’s name.)  Unfortunately for the nice people of “Jersey Couture,” they actually aren’t crazy enough to be entertaining.

The good news is, you don’t have to watch another show about crazy, rich snobs.  The bad news is, then why are you watching?

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